Project 4 ✦

Package Design
Project Overview
As soon as the Spring Festival comes, paper-cutting is put on the doors and windows of every house. The red blessing symbolizes people's expectations for the new year. On this day we raise a glass to welcome the new year with spicy baijiu. A baijiu with the theme of traditional Chinese paper-cutting. The famous paper-cut works are included and introduced in the package.
My Contributions
Study the history of paper-cutting and China's outstanding paper-cutting masters, and select the most traditional and famous paper-cutting works as the main body of baijiu packaging. TuanYuan as the name of the brand represents reunion.
The pattern on the bottle packaging comes from Ms. Zhang Xiufang, the representative inheritor of Yangzhou paper-cutting. The paper-cutting she made is part of the national intangible cultural heritage.
Packaging introduction
The color selection comes from traditional paper-cut colors.
Color Plate inspiration
The middle of the bottle packaging is hollowed out, allowing people to see the information and patterns on the back through the transparent bottle.
Final product display